Morning Show Ratings: Week of November 28

By Merrill Knox Comment

NBC’s “Today” was on top as usual this week, with a 680,000 Total Viewer lead on ABC’s “Good Morning America” and a winning streak that stretches 834 weeks.

Year-over-year growth remains strong for “GMA,” which is the only morning show posting increases in the ratings measurements: +6% in Total Viewers, +11% in the demographic. In comparison, “Today” is down -2% in Total Viewers and -8% in A25-54 viewers, and “The Early Show” is down -11% and -18%, respectively.

The averages for the week of November 28:

  • Total Viewers: NBC: 5.54M / ABC: 4.86M / CBS: 2.50M
  • A25-54 viewers: NBC: 2.42M / ABC: 1.96M / CBS: 993K