NBC’s “Today” was the most-watched morning show during the Thanksgiving holiday week, marking 833 weeks at #1. The NBC morning show also wins November sweeps for 2011.
Compared to the same week last year, “Today,” as well as ABC’s “Good Morning America” and CBS’ “The Early Show,” are all up in total viewers. In the A25-54 demographic, “Today” and “The Early Show” were both down, and “GMA” was up.
Averages for “Today” and “GMA” are based on three days (Mon-Wed) while “The Early Show” is based on two days (Mon-Tues).
The averages for the week of November 21:
- Total Viewers: NBC: 5.56M / ABC: 5.00M / CBS: 2.45M
- A25-54 viewers: NBC: 2.35M / ABC: 1.86M / CBS: 976K