Going to the ends of the earth paid off for NBC’s Today. Last Monday, the first day of the Ends of the Earth broadcasts, Today had its largest single-day delivery since March 7. Today won the week, its 622nd in a row. GMA and The Early Show were up week-to-week as well in total viewers.
For the week of Nov. 5:
Total viewers: NBC: 5,822,000 / ABC: 5,078,000 / CBS: 2,837,000
Households: NBC: 4.5/15 / ABC: 4.0/13 / CBS: 2.2/8
25-54 demo: NBC: 2.2/15 / ABC: 1.7/13 / CBS: 1.0/8
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