The “Today” show closes in on 15 years as the #1 morning show coming in first again during the Thanksgiving holiday week. The NBC breakfast show also wins November sweeps — placing first for 60 consecutive sweep periods.
Last week, “Today” topped #2 “Good Morning America” by 590K Total Viewers, but “GMA” narrowed the total viewer gap by -36% week-to-week, and narrowed it by -37% versus the same week last year.
Averages for “Today” and CBS’s “The Early Show” are based on two days (Mon-Tues) while GMA is based on 3 days (Mon-Wed).
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The averages for the week of November 22:
Total Viewers: NBC: 5.48M / ABC: 4.89M / CBS: 2.74M
A25-54 rating: NBC: 2.63M / ABC: 1.78M / CBS: 1.16M