“Good Morning America” extends its winning streak to nine months finishing last week at #1 in both total viewers and younger viewers. Compared to the same week last year “GMA” was the only show to grow both measurements: up +12% in total viewers and +3% in younger viewers.
Last week, NBC’s “Today” was 900,000 viewers behind “GMA;” last year the once-dominant morning show was behind by 90,000. “Today” was down vs. last year -4% in total viewers / -5% in younger viewers. “CBS This Morning” saw the most total viewer growth in the morning: +13%, but the show was down in younger viewers: -4%.
The averages for the week of May 6:
- Total Viewers: ABC: 5.821M / NBC: 4.905M / CBS: 2.985M
- A25-54 viewers: ABC: 2.127M / NBC: 2.097M / CBS: 1.010M