Morning Show Ratings: Week of May 19 and May Sweeps

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By Merrill Knox Comment

morningshowanchors2014“Good Morning America” won in total viewers and the A25-54 demo for both the week of May 19 and the May sweeps period. As we told you earlier, “GMA” finished the month with its largest sweeps advantage in the demo in 20 years.

“CBS This Morning” posted its best total viewer-delivery in a May sweep since 1994. But compared to the year-ago sweep, only NBC’s “Today” was up in both ratings measurements. ABC was down in total viewers and up in the demo and CBS was up in total viewers and down in younger viewers.

For the week of May 19, ABC and NBC are both flat in total viewers and up in the A25-54 demographic compared to the same week last year. CBS is up in total viewers, but down in the demo.

The averages for the week of May 19, 2014:

  • Total Viewers: ABC: 5.653M / NBC: 4.850M / CBS: 3.099M
  • A25-54 viewers: ABC: 2.135M / NBC: 2.012M / CBS: 954,000

The averages for May sweeps:

  • Total Viewers: ABC: 5.678M / NBC: 4.939M / CBS: 3.144M
  • A25-54 viewers: ABC: 2.149M / NBC: 2.013M / CBS: 967,000

 

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