The Today show led the pack again last week with a +1.35m Total Viewer lead over #2 “Good Morning America”.
The NBC morning show also wins May sweeps averaging 5.61m Total Viewers to #2 GMA’s 4.45m. This is the Today show’s 54th straight sweeps win and the biggest May sweep victory in Total Viewers since 2003. Third-place “The Early Show” is the only morning broadcast to either grow or maintain its audience during sweeps in Total Viewers, Households and A25-54 viewers. CBS delivered more viewers during May 2009 than it has in last 14 years and cut the gap, year-over-year, with GMA by more than 300,000 viewers.
• Week of May 18
Total Viewers: NBC: 5,570,000 / ABC: 4,220,000 / CBS: 2,680,000
A25-54 rating/share: NBC: 2.1/15 / ABC: 1.4/10 / CBS: 0.9/6
• May Sweeps
Total Viewers: NBC: 5,610,000 / ABC: 4,450,000 / CBS: 2,920,000
A25-54 rating/share: NBC: 2.0/14 / ABC: 1.5/11 / CBS: 1.0/7