Morning Show Ratings: Week of May 14


By Chris Ariens Comment

NBC’s “Today” show stays on top of the ratings race for the week of May 14. “Today” held on with a +64,000 Total Viewer lead over “Good Morning America.” The gap was even greater in younger viewers with “Today” leading by +165,000 viewers.

Still, surging “GMA” cut its year-to-year margins with the NBC show in Total Viewers by -93% and in A25-54 viewers by -79%.

Compared to the same week last year “GMA” is up +6% in Total Viewers and +13% in younger viewers, while “Today” is down -10%/-15%. “CBS This Morning” is also down -10%/-11%.

The averages for the week of May 14:

  • Total Viewers: NBC: 5.18M / ABC: 5.11M / CBS: 2.40M
  • A25-54 viewers: NBC: 2.24M / ABC: 2.08M / CBS: 938K