“Good Morning America” makes it 39 weeks straight as the most-watched morning show. Compared to the same week last year “GMA” is up +9% in viewers and up +1% in the demo, where it experienced the largest A25-54 advantage over “Today” in more than 2 months
The big gainer for the week is “CBS This Morning” which is up +19% in viewers and up +8 in the demo. NBC’s “Today” is down -9% / -14%, respectively.
Even more encouraging news for CBS: the younger viewer gap between “Today” and “CTM” last year stood at 1.302 million viewers; last week it was 902,000.
The averages for the week of May 13, 2013:
- Total Viewers: ABC: 5.589M / NBC: 4.712M / CBS: 2.859M
- A25-54 viewers: ABC: 2.107M / NBC: 1.918M / CBS: 1.016M