NBC’s “Today” show continues to lead the morning show race, though was down in total viewers week-to-week and year-to-year. Meanwhile, in the demo, “Today” had its best average in six weeks and is the only show with season-to-date growth.
ABC’s “Good Morning America” was up week-to-week and year-to-year in total viewers, and has cut the total viewer gap with NBC to the smallest average since July of 2008. ABC’s demo average, however, was down compared to both the previous week and the same week last year.
CBS’ “Early Show” was the only program to show week-to-week growth in both total viewers and the demo.
The averages for the week of May 10:
Total Viewers: NBC: 5.12M / ABC: 4.53M / CBS: 2.58M
A25-54 rating: NBC: 2.57M / ABC: 1.77M / CBS: 1.07M