Morning Show Ratings: Week of March 24 and Q1 2014

By Jordan Chariton Comment

“Good Morning America” wins again for the week of March 24, beating #2 “Today” in total viewers by 488,000 viewers and 87,000 demo viewers.

Compared to the same week last year, “Today” saw the most gains in total viewers, up +17%, while “GMA” had the most year-over-year demo growth, up +21%. The NBC broadcast was also up +19% in the demo compared to last year, while “GMA” was up +12% in total viewers. Third place “CBS This Morning” was up in total and demo viewers, +12% and +3%, respectively.

“GMA” also wins its sixth quarter in a row in both total and demo viewers. Its 129,000 viewer demo victory over “Today” was its largest advantage in nearly 20 years.

“Today” showed the most year-over-year quarterly growth in total viewers, up +14%. The NBC broadcast aired from the Sochi Olympics throughout February, beating “GMA” in both total and demo viewers for two weeks. “GMA” saw the biggest quarterly demo gains compared to last year, up +15%. Third place “CBS This Morning” saw gains in total viewers, up +11%, but lost ground in the demo, down -2%.

The averages for the week of March 24:

  • Total Viewers: ABC: 5.771M / NBC: 5283M / CBS: 3.038M
  • A25-54 viewers: ABC: 2.267 M / NBC: 2.180M / CBS: 1.020M

The averages for Q1 2014:

  • Total Viewers: ABC: 5.908M / NBC: 5.369M / CBS: 3.148M
  • A25-54 viewers: ABC: 2.339M / NBC: 2.210M / CBS: 1.060M