“Good Morning America” had a another big week last week. The ABC show saw double digit growth compared to the same week last year: up +14% in viewers and up +20% in the demo. “GMA” is seeing its largest overall season audience in more than 22 years and best A25-54 performance in 8 years.
NBC’s “Today” show, which had the most week-to-week growth of the three morning shows, was also up year-over-year: up +8% in viewers and up +13% in the demo.
“CBS This Morning” grew its audience too, up +10% vs. the same week last year, but was down -5% in the A25-54 demo.
The averages for the week of March 17, 2014:
- Total Viewers: ABC: 5.798M / NBC: 5.122M / CBS: 3.064M
- A25-54 viewers: ABC: 2.305M / NBC: 2.144M / CBS: 1.006M