Morning Show Ratings: Week of March 11


By Chris Ariens Comment

ABC’s “Good Morning America” continues as the #1 morning show, and showing growth compared to the same week last year. “GMA” is up +7% in total viewers, and down slightly in the demo.

“CBS This Morning” is also up vs. last year: +6% in total viewers, also down in the demo. NBC’s “Today” show is down double digits again in both measurements: -15% in total viewers and -18% in younger viewers.

“GMA” continues to lead “Today” by its largest margin in total viewers (+606,000) and in A25-54 viewers (+81,000) in 21 years.

The averages for the week of March 11, 2013:

  • Total Viewers: ABC: 5.043M / NBC: 4.234M / CBS: 2.591M
  • A25-54 viewers: ABC: 1.897M / NBC: 1.816M / CBS: 1.001M