A year after Ann Curry’s tearful departure from the “Today” show, the NBC program is seeing signs of progress in the ratings.
“Today” won last week among younger viewers for the first time in more than two months. The win, by just 6,000 viewers, included Matt Lauer’s interview with Paula Deen,
ABC’s “Good Morning America” still took the week among total viewers, with a 437,000 lead — the narrowest since the week of March 18.
Curry’s final broadcast on June 28, 2012 came two months after the long-dominant morning program lost its first week in nearly 13 years to “GMA.” “Today’s” last weekly win in both measurements came during the London Olympics in August.
Compared to the same week last year “CBS This Morning” was up the most among total viewers jumping +19%. “GMA” was up +10% and “Today,” which, has consistently been losing viewers, actually gained +29,000 viewers from the year-ago week. In the demo, while it claims a win for the week, “Today” was down -9% vs. last year. “GMA” is up +6% and “CBS This Morning” is up +4%
The averages for the week of June 24, 2013:
- Total Viewers: ABC: 5.070M / NBC: 4.633M / CBS: 2.684M
- A25-54 viewers: ABC: 1.775M / NBC: 1.781M / CBS: 902,000