As we reported yesterday, the broadcast morning shows had a strong second quarter, adding more than a million viewers compared to last year.
Last week, that growth continued. With NBC’s “Today” making it 810 weeks in a row at #1. Season-to-date, “GMA” is up the most among the network morning shows in Total Viewers (+9%) versus its year-ago average. “Today” and CBS’s “The Early Show” are up +1%. “Today” leads the growth in A25-54 viewers.
The averages for the week of June 20:
- Total Viewers: NBC: 5.07M / ABC: 4.60M / CBS: 2.22M
- A25-54 viewers: NBC: 2.23M / ABC: 1.72M / CBS: 825K