NBC’s “Today” show was the top rated morning show last week with ABC’s “Good Morning America,” which had its best demo average in a month, finishing second.
Week-to-week, NBC saw a slight decrease in both categories, while ABC and CBS saw increases. Season-to-date, NBC had its largest gap with “GMA” during this week of the season in six years in Total Viewers and the demo.
Note: Monday’s holiday is excluded from the averages for all three programs.
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The averages for the week of July 5:
Total Viewers: NBC: 4.65M / ABC: 3.92M / CBS: 2.33M
A25-54 rating: NBC: 2.01M / ABC: 1.59M / CBS: 980K