After a holiday-shortened week, the network morning programs returned to their usual schedule July 11-15. All three programs were up in both demo and total viewers compared to the week of July 4, and all but CBS’ “Early Show” were up in both categories compared to the same week last year. “Early” was flat in total viewers, and down slightly in the demo.
As usual, NBC’s “Today” led the pack, followed by ABC’s “Good Morning America” and CBS’ “Early Show.”
The averages for the week of July 11:
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- Total Viewers: NBC: 5.05M / ABC: 4.59M / CBS: 2.15M
- A25-54 viewers: NBC: 2.31M / ABC: 1.74M / CBS: 831K