Morning Show Ratings: Week of July 11

By A.J. Katz Comment

morning-show-anchors_640Good Morning America was the most-watched morning news program for the week of July 11. Today maintained its stranglehold on the key news demo, and CBS This Morning was up in overall viewership compared to the same week in 2015.

GMA was down 4.5 percent in total viewers and down 6 percent in the news demo this past week compared to the same week in 2015. That said, GMA remains the most-watched morning show of the season to-date, and hit a 4-week high in the A25-54 demo this past week.

Today has been No. 1 in the key A25-54 demo for 10 consecutive months, winning 45 out of the last 46 weeks. The program also won both in total viewers and in the news demo on Monday and Thursday. That said, it was down year-over-year, both in total viewers (-1 percent) and in the news demo (-3 percent).

Unlike its rivals, CBS This Morning saw a year-over-year boost in total viewers (4 percent); but like its rivals, CTM was down in the news demo compared to the same week last year (-2 percent).

 

The averages for the week of July 11, 2016:

Total Viewers: ABC:  4.202 M / NBC:  4.111 M / CBS: 3.323 M
A25-54 viewers: ABC:   1.409 M / NBC:   1.550 M / CBS:  940 K

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