While “Today” remains at #1, it was the only broadcast morning show to lose viewers compared to the same week last year.
ABC’s “Good Morning America” is up +13% in Total Viewers and the new team on CBS’s “Early Show,” in their third week together, is up +3% in Total Viewers. “Today” was down -2%.
“Today,” logging its 789th week at #1, till topped GMA by 681,000 Total Viewers.
Another interesting note: the 9am hour of “Today” (4.05 million Total Viewers) topped the 7am average of the “Early Show” (2.83M) by +43%.
And speaking of the 9am hour, despite what Regis Philbin said at NATPE earlier this week that “LIVE” has beaten NBC at 9am, “Every day of every week of every year for 28 years,” the third hour of “Today” not only beat “Live with Regis & Kelly” for the 2009-’10 season, the Natalie Morales-Al Roker-Ann Curry hour is up +2% in Total Viewers and up +9% in A25-54 viewers so far this season.
The averages for the week of Jan. 17:
- Total Viewers: NBC: 5.60M / ABC: 4.92M / CBS: 2.83M
- A25-54 viewers: NBC: 2.60M / ABC: 1.94M / CBS: 1.19M