Morning Show Ratings: Week of Jan. 21

By Chris Ariens Comment

Another strong week for all three morning shows. Now in the third week of its new national format, CBS’ The Early Show jumped 30% year-over-year in the A25-54 demo. The Today show, which still leads the pack, had its best showing in Total Viewers since the week of Feb. 12, 2007.

For the week of Jan. 21:

Total viewers: NBC: 6,050,000 / ABC: 4,792,000 / CBS: 3,163,000

Households: NBC: 4.6/16 / ABC: 3.7/13 / CBS: 2.4/8

25-54 demo: NBC: 2.4/16 / ABC: 1.7/11 / CBS: 1.3/8

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