“CBS This Morning” saw double digit growth last week, compared to the same week last year.
The CBS morning program added 471,000 viewers (+16%) and closed the gap with ABC by 840,000 viewers and with NBC by 650,000 viewers. Both “Good Morning America” and the “Today” show were down in both total viewers and the demo. “GMA” was down -7% in viewers while “Today” was down -4%. Both were down -13% in the A25-54 demo. CBS was down -1% in the demo.
The averages for the week of Jan. 12, 2015:
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- Total Viewers: ABC: 5.348M / NBC: 4.872M / CBS: 3.483M
- A25-54 viewers: ABC: 2.011M / NBC: 1.869M / CBS: 1.047M