Morning Show Ratings: Week of February 25 and February Sweeps

By Chris Ariens Comment

“Good Morning America” has won its first February Sweep in 20 years and had its biggest Sweeps win over NBC’s “Today” show in more than 21 years, since November 1991.

Now a solid #1 in the mornings and with an added boost brought by the Oscars and Robin Roberts’ return, “GMA” was up +7% vs. the November 2012 Sweep.

#3 “CBS This Morning” also improved from the February 2012 Sweep: up +15% in Total Viewers and up +6% in younger viewers.

Compared to the same week last year “GMA” was up +4% in Total Viewers and up +9% in younger viewers. “CBS This Morning” was up +11% in total viewers and up +1% in younger viewers. And NBC’s “Today” show was down -13% and down -19%, respectively.

The averages for the week of February 25, 2013:

  • Total Viewers: ABC: 5.835M / NBC: 4.814M / CBS: 2.863M
  • A25-54 viewers: ABC: 2.241M / NBC: 2.010M / CBS: 1.079M

The averages for February, 2013 Sweep:

  • Total Viewers: ABC: 5.669M / NBC: 4.821M / CBS: 3.012M
  • A25-54 viewers: ABC: 2.130M / NBC: 2.033M / CBS: 1.146M