Both “Good Morning America” and “CBS This Morning” saw impressive year-over-year growth last week. Robin Roberts’ much-hyped return to “GMA” put the show over the 6 million total viewer mark, making it the most-watched week in more than 19 years. “GMA” was up +23% in total viewers and up +11% in younger viewers for the week. Wednesday’s show, which saw Roberts’ return, drew 6.58 million viewers, the most since the royal wedding nearly 2 years ago.
No. 3 “CBS This Morning” was also up +11% in the younger demo and up +16% in total viewers.
NBC’s “Today” show continues to struggle, down -8% in total viewers and down -11% in younger viewers. However, “Today’s” year-over-year viewer losses have slowed to single digits, from losses of -22% last fall. For the week of Sept. 17, 2012, “Today” drew 4.08 million viewers, last week the show pulled in 4.95 million.
And to give you a sense of overall growth for the three shows: five months ago (week of Sept. 17, 2012) the combined average was 11.58 million viewers. Last week, almost 14 million viewers tuned in to one of the three morning broadcasts.
The averages for the week of February 18, 2013:
- Total Viewers: ABC: 6.008M / NBC: 4.953M / CBS: 3.020M
- A25-54 viewers: ABC: 2.195M / NBC: 2.103M / CBS: 1.130M