Last week saw another decline for the morning network news programs, compared to the week before. The combined average for NBC’s “Today,” ABC’s “Good Morning America” and CBS’ “The Early Show” was 12.9 million, down -6% week-over-week. “Today” remained #1 with a 720K total viewer lead over “GMA.”
Year-over-year “Today” was down while CBS and ABC were up, which can be attributed to NBC’s boost during coverage of the Vancouver Olympics last February.
The averages for the week of Feb. 14:
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- Total Viewers: NBC: 5.45M / ABC: 4.73M / CBS: 2.72M
- A25-54 viewers: NBC: 2.43M / ABC: 1.79M / CBS: 1.20M