Another down week for the three evening newscasts, with double digit demo drops for both ABC and CBS compared to the same week last year.
ABC’s Good Morning America took back to the total viewer lead last week, just a week after the Today show returned from the Olympics, where NBC won both weeks. Still, Today extended its A25-54 demo winning streak to 114 weeks. GMA was down -11 percent in viewers and down -14 percent in the demo, vs. the same week last year. Today was down -2 percent and -8 percent, respectively, while CBS This Morning was down -6 percent and down -15 percent.
The averages for the week of Feb. 26, 2018:
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- Total Viewers: ABC: 4.265M / NBC: 4.237M / CBS: 3.415M
- A25-54 viewers: ABC: 1.333M / NBC: 1.503M / CBS: 910,000