NBC’s Today and CBS’ The Early Show saw year-to-year gains in Total Viewers last week, but of the three network morning broadcasts only Early also gained in the A25-54 demo, up 20%. Last week’s Winter Break getaways to Vermont (6.37 million) and Florida (6.53 million) were the most watched shows of the week for the Today show. Today’s weekly win was also by the widest margin all year over GMA: 1.46m Total Viewers.
For the week of Feb. 18:
Total Viewers: NBC: 6,066,000 / ABC: 4,603,000 / CBS: 3,150,000
Household rating/share: NBC: 4.6/15 / ABC: 3.5/12 / CBS: 2.4/8
A25-54 rating/share: NBC: 2.3/15 / ABC: 1.7/11 / CBS: 1.2/8
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