Morning Show Ratings: Week of December 26

By Merrill Knox Comment

As we reported earlier, the holiday week between Christmas and New Year’s is traditionally a slow time for the morning shows.

All three programs were down in Total Viewers and A25-54 viewers from the previous week; NBC’s “Today” and CBS’ “The Early Show” were also down in both ratings measurements compared to the same week last year. ABC’s “Good Morning America” was down in total viewers and up in A25-54 viewers.

Numbers this week for all three shows are based on a four-day (Tues-Fri) average.

The averages for the week of December 26:

  • Total Viewers: NBC: 4.75M / ABC: 4.16M / CBS: 2.05M
  • A25-54 viewers: NBC: 2.04M / ABC: 1.45M / CBS: 788K