Morning Show Ratings: Week of December 17

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By Chris Ariens Comment

“Good Morning America” spent another week at the top in both total viewers and younger viewers. The ABC morning show is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years.

Compared to the year-ago week “CBS This Morning” showed the most growth in total viewers up +15% and also up +2% in younger viewers. “GMA” was up +12% in total viewers and up +9% in the demo. NBC’s “Today” declined by double digits once again, -12% / -19%. “Today” has experienced double-digit viewership declines since the summer, down as much as -31% in the demo during one week in September.

The averages for the week of December 17, 2012:

  • Total Viewers: ABC: 5.194M / NBC: 4.676M / CBS: 2.794M
  • A25-54 viewers: ABC: 1.972M / NBC: 1.907M / CBS: 1.051M