Good Morning America was back on top as the most-watched network morning show, after three winning weeks (which included the Rio Olympics) from NBC’s Today show.
GMA topped Today by a slim +4 percent among total viewers, while Today was No. 1 again in the ad-friendly A25-54 demo, with an +18 percent lead on GMA. Today had exactly the same number of viewers last week as it did the same week last year, while GMA was down -6 percent.
CBS This Morning was the only morning program to grow: up +4 percent in viewers and up +17 percent in the demo. The Today show also grew its demo audience, up +6 percent while GMA lost -9 percent of its younger viewers.
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The averages for the week of Aug. 29, 2016:
- Total Viewers: ABC: 4.483M / NBC: 4.323M / CBS: 3.441M
- A25-54 viewers: ABC: 1.475M / NBC: 1.741M / CBS: 1.042M