If the reports are true, Shelley Ross is going to inherit a morning show that has shown double-digit growth in the 25-54 demo, year-over-year. According to the CBS press release “The Early Show is…up +14% in adults 25-54.” The Today show still dominates mornings, and in their press release point out that they beat Early by 150% in the demo.
For the week of August 27:
Total viewers: NBC: 5,053,000 / ABC: 4,373,000 / CBS: 2,507,000
Households: NBC: 3.9/15 / ABC: 3.4/13 / CBS: 1.9/7
25-54 demo: NBC: 2.0/15 / ABC: 1.5/12 / CBS: 0.8/7
Advertisement