All three morning shows were up last week. NBC’s “Today” show, which was the top-rated program, jumped +410,000 total viewers, ABC’s “Good Morning America” grew +210,000, and CBS’ “Early Show” was up +50,000.
NBC and ABC’s audiences were their largest since early June. NBC’s first place gap was the largest it’s been since May, though the total viewer gap is smaller it was during the same week last year.
The averages for the week of August 2:
Total Viewers: NBC: 4.91M / ABC: 3.94M / CBS: 2.23M
A25-54 rating: NBC: 2.25M / ABC: 1.57M / CBS: 930K