Helped by the Beijing Olympics, NBC’s Today show saw its best weekly ratings since the 2000 Presidential election (week of November 6).
It also was the widest margin of victory for any Olympic week since the first week of the 1996 Games in Atlanta.
Today was the only network to show gains week-to-week in Total Viewers and the A25-54 demo.
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For the week of Aug. 11:
Total Viewers: NBC: 6,520,000 / ABC: 3,620,000 / CBS: 2,220,000
A25-54 Viewers: NBC: 2,962,000 / ABC: 1,623,000 / CBS: 951,000