As usual, NBC’s “Today” was the top network morning show for the week of August 1-5. “Today” was slightly up in total viewers, and flat in the key adults 25-54 demo compared to the same week last year.
ABC’s “Good Morning America” placed second, and saw a significant jump year-over-year in total viewers. The show also improved in the demo.
CBS’ “Early Show” was up in total viewers, but down slightly in the demo compared to last year.
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The averages for the week of August 1:
- Total Viewers: NBC: 5.14M / ABC: 4.40M / CBS: 2.31M
- A25-54 viewers: NBC: 2.27M / ABC: 1.66M / CBS: 901K