In the week leading up to the Beijing Olympics, the Today show trounced the competition. Today had its best Total Viewer advantage over second-place Good Morning America in seven weeks.
Today and GMA saw gains week-to-week in the A25-54 demo.
For the week of Aug. 4:
Total Viewers: NBC: 5,000,000 / ABC: 3,700,000 / CBS: 2,500,000
A25-54 Viewers: NBC: 2,213,000 / ABC: 1,712,000 / CBS: 986,000
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