Despite — or maybe because of — last week’s news of a potential shake-up in the anchor ranks at “Today,” the NBC morning show stayed firmly at the top of the heap.
“Today” continued as the #1 morning news show last week with a +567K lead on #2 “Good Morning America.”
Season to date, “Today” is down -2% in Total Viewers while “GMA” is up +7% and CBS’ “Early Show” is up +1%. In the ad-friendly younger demo, “GMA” is down -7%. “Today” and “Early” are flat, season-to-date.
Advertisement
All three shows were up compared to the same week last year in Total Viewers, while “Early” was down slightly in younger viewers.
The averages for the week of April 4:
- Total Viewers: NBC: 5.36M / ABC: 4.79M / CBS: 2.59M
- A25-54 viewers: NBC: 2.43M / ABC: 1.78M / CBS: 1.05M