The three morning shows were up in viewership last week vs. the same week last year, while “CBS This Morning” was the only show to lose ground in the A25-54 demo, down -7%.
NBC’s “Today” show, which trailed #1 “GMA” by 729,000 total viewers, was up +8% in viewers and +4% in the younger demo. In another younger demo, the A18-49 rating, “Today” has been No. 1 for 45 weeks. “CBS This Morning” was also up +8% in total viewers.
“Good Morning America” was up +3% in viewers and +6% in the demo year-over-year. The ABC morning show has now won in total viewers for 92 of the last 96 weeks.
The averages for the week of April 28, 2014:
- Total Viewers: ABC: 5.773M / NBC: 5.044M / CBS: 3.263M
- A25-54 viewers: ABC: 2.164M / NBC: 2.018M / CBS: 1.025