Morning Show Ratings: Week of April 18


By Alex Weprin Comment

The three network morning shows had mixed results for the week of April 18.

NBC’s “Today” and ABC’s “Good Morning America” were up in total viewers from the same week a year earlier, while CBS “Early Show” was down slightly.

In the key adults 25-54 demo, only “GMA” improved upon 2010, with “Today” and the “Early Show” slipping.

Meanwhile, all three programs were down in the demo compared to last week, with CBS and NBC both down week-to-week in total viewers. ABC was flat.

The averages for the week of April 18:

  • Total Viewers: NBC: 5.34M / ABC: 4.81M / CBS: 2.37M
  • A25-54 viewers: NBC: 2.39M / ABC: 1.69M / CBS: 909K