Media Beat: MSNBC’s Willie Geist Blends TV and the Internet


By kevin Comment

In the third and final segment of our interview with MSNBC’s Willie Geist, the morning show host explains the unique approach his small staff uses to put together “Way Too Early,” which airs at 5:30amET. Geist admits there’s a small audience for a program at that hour, but says the program is deliberately produced so it will have an extended shelf life on the internet later in the day. He talks with TVNewser about how this strategy is quickly becoming the norm:

Parts I and II here on