Changes are afoot at the top of Current TV. CEO Mark Rosenthal will be stepping down from his post, with co-founder and former CEO Joel Hyatt taking over. The move comes as Current has launched a new brand identity focusing on news, commentary and non-fiction programming built around Keith Olbermann. Ad Week first reported the news.
“During Mark’s tenure, Current has become a focused cable network with a world-class leadership team, a new brand identity, a move towards long-form, ratings-driven factual programming, and a solid foundation for growth,” said Current in a statement. “These results helped pave the way for Current’s recent successful launch of Countdown With Keith Olbermann and the network’s major strategic shift to become a political commentary and news analysis network, with a clear, progressive point of view.”