Making a Viral Video

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By Noah Davis

Sixteen hours ago, Bill Simmons tweeted “Someone e-mailed me: “Wanna see Paul Mokeski get thrown out of a D-League game?” YES! Yes I do! http://tinyurl.com/4u7uj7j

At that moment, the video in question, which shows the refs lose control of an NBA D-League game, had 691 views. Tuesday morning, that number jumped to just shy of 13,000 – not exactly LEAVE BRITNEY ALONE numbers, but pretty good for footage of the D-League.

The best part is the plethora of comments, which all say something along the lines of “SIMMONS!!!”