MSNBC’s “The Rachel Maddow Show” has delivered a rare victory over Fox News in the ratings: Maddow’s program won its timeslot in the key A25-54 demographic for the week of January 6.
“The Rachel Maddow Show” averaged 325,000 A25-54 viewers for the week, topping Fox News’ “The Kelly File,” which drew 305,000, and “Piers Morgan Tonight,” which had 159,000. It was MSNBC’s best 9pmET performance since the week of the Boston Marathon bombing (4/15/13).
MSNBC’s coverage of the Chris Christie bridge scandal propelled MSNBC to#1 in the primetime demo on both Thursday and Friday of last week. Maddow won the 9pmET timeslot among younger viewers both nights.
Fox News remained far out front in terms of total viewers: Megyn Kelly’s program averaged 2,156,000 viewers to Maddow’s 1,034,000. Fox News also remained on top in the primetime demo for the week, averaging 319,000 A25-54 viewers to MSNBC’s 271,000 viewers from 8 to 11pmET.