CNN’s “Latino in America” was heavily promoted, but ratings wise, the two-day debut failed to live up to the major success of the previous “In America” documentaries. The first “Black in America” won the demo both nights it premiered and drew 2.1 and 2.6 million Total Viewers.
Its sequel, “Black in America 2” drew a smaller 1.4M and 2.0M. “Latino in America,” which aired at 9pmET both nights in two-hour segments, drew 1 million Total Viewers on Wednesday and 848,000 the second day. In the A25-54 demo, the program averaged 293,000 and 229,000, respectively. Here are the Scoreboards for Wednesday and Thursday.
The new documentary was surrounded by some controversy as anti-Lou Dobbs protests were held in a number of cities, according to the New York Times.
Here is the ratings info for the debuts of the “In America” documentaries so far:
| A25-54 | Total Viewers | |
|---|---|---|
| • Black in America – Part 1 | 966 | 2128 |
| • Black in America – Part 2 | 1210 | 2565 |
| • Black in America 2 – Part 1 | 894 | 1991 |
| • Black in America 2 – Part 2 | 569 | 1406 |
| • Latino in America – Part 1 | 293 | 1007 |
| • Latino in America – Part 2 | 229 | 848 |