Klein: “We’re Winning The Quality War Already” — And The Ratings Will Follow


By Brian 

The Atlanta Journal-Constitution examines Jon Klein’s storytelling strategy: “We want to keep hammering away, smothering a story,” he says. More:

“We’re winning the quality war already, not the ratings war. About a year from now, we should be able to establish consistent ratings growth.”

But first, Klein says, the makeover on relaying the news must be completed:

“It’s not consistently where I want it to be. Probably 50 percent. On any given night, half of what we do is right on target, the other half is what we need to work on.”