Is Fox News bottoming out? The #1 cable news channel has been steadily losing viewers in the 25-54 demographic every month since Katrina coverage last September. In October, the channel was down 36 percent compared to the same month a year before; in November, down 49 percent; in December, down 21 percent; in January, down 26 percent; in February, down 13 percent; in March, down 29 percent; in April, down 21 percent; in May, down 14 percent; and in June, down 22 percent. (Click continued to view the monthly numbers.)
But maybe it’s time for a turn-around. After four months of consecutive losses in total day and prime, FNC delivered more viewers in June than it did in May. The demos started sliding in February: 236,000, then 212,000, then 208,000, then 204,000 in total day. But in June, FNC averaged 211,000 — still down 22 percent from June 2005, but slightly higher than the May average.
The same is true in primetime. The slide started in February with 344,000 demos a night, and it hit rock bottom in May with 269,000. In June, the net averaged 290,000 primetime demo viewers — down 33 percent from June 2005, but again, slightly higher than May.
Don’t forget the standard disclaimer: FNC is still the top-rated cable net, and the other news channels are in a different league. Click continued to view the raw numbers…
AdvertisementSEPTEMBER 05 THRU JUNE 06
TOTAL DAY Current Month Year Ago
P 25-54 P 25-54
AA AA
Network Period Time Days (000s) (000s) % Diff
FOXN Sep-05 06:00A -06:00A MTWTFSS 645 427 51%
FOXN Oct-05 06:00A -06:00A MTWTFSS 264 410 -36%
FOXN Nov-05 06:00A -06:00A MTWTFSS 228 444 -49%
FOXN Dec-05 06:00A -06:00A MTWTFSS 235 299 -21%
FOXN Jan-06 06:00A -06:00A MTWTFSS 235 318 -26%
FOXN Feb-06 06:00A -06:00A MTWTFSS 236 271 -13%
FOXN Mar-06 06:00A -06:00A MTWTFSS 212 298 -29%
FOXN Apr-06 06:00A -06:00A MTWTFSS 208 262 -21%
FOXN May-06 06:00A -06:00A MTWTFSS 204 237 -14%
FOXN Jun-06 06:00A -06:00A MTWTFSS 211 272 -22%PRIME Current Month Year Ago
P 25-54 P 25-54
AA AA
Network Period Time Days (000s) (000s) % Diff
FOXN Sep-05 08:00P -11:00P MTWTFSS 975 767 27%
FOXN Oct-05 08:00P -11:00P MTWTFSS 392 843 -53%
FOXN Nov-05 08:00P -11:00P MTWTFSS 345 718 -52%
FOXN Dec-05 08:00P -11:00P MTWTFSS 325 477 -32%
FOXN Jan-06 08:00P -11:00P MTWTFSS 319 485 -34%
FOXN Feb-06 08:00P -11:00P MTWTFSS 344 437 -21%
FOXN Mar-06 08:00P -11:00P MTWTFSS 321 442 -27%
FOXN Apr-06 08:00P -11:00P MTWTFSS 317 383 -17%
FOXN May-06 08:00P -11:00P MTWTFSS 269 332 -19%
FOXN Jun-06 08:00P -11:00P MTWTFSS 290 431 -33%