Countdown with Keith Olbermann grew 49% year-to-year in the A25-54 demo. The program came in second in the demo at 8pmET during July, averaging 334,000 to CNN’s 192,000 (excluding July 4). Rachel Maddow filled in for Olbermann nine times of the 20 weeknights this ratings period. The O’Reilly Factor, again, finished in first place in the demo and in Total Viewers.
In prime time (8p-11p, Monday-Sunday) MSNBC was up 25% in the demo compared to last July.
Individual programs up year-to-year in the demo include Morning Joe from 6-9amET (up 68%) Race for the White House at 6pmET (up 64%), Hardball with Chris Matthews at 5pmET (up 8%) and Verdict with Dan Abrams at 9pmET (up 8%).