July Ratings: CNN’s Growth in Prime Demo

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By SteveK Comment

CNN showed more growth in the weekday A25-54 demo during prime time (8pm-11pmET) than any other cable news network in July.

Campbell Brown: Election Center at 8pmET is up 33% in demo, 20% in Total Viewers from last July’s Paula Zahn Now. Lou Dobbs Tonight at 7pmET is up 19% in demo and 23% in Total Viewers from last year’s 3rd hour of the Situation Room. And Anderson Cooper 360 at 10pmET is up 14% in demo, 16% in Total Viewers from last year.

CNN’s two-part documentary, Black in America, delivered the highest demo rating of any documentary on cable news this year. It was also among the top 10 documentaries on CNN since 2001.