July 2014 Ratings: HLN Down Double Digits

By Merrill Knox 

hln logo_304x200A year after the George Zimmerman trial propelled HLN to double- and triple-digit audience growth, the channel is down across the board year-over-year. For the month of July, HLN was fourth in total viewers and third in the demo for total day and fourth in both ratings measurements in primetime.

The ratings for July 2014:

  • Primetime (Mon-Sun): 376,000 total viewers / 128,000 A25-54
  • Total Day (Mon-Sun): 268,000 total viewers / 108,000 A25-54

Compared to July 2013, HLN is down -30% in total viewers and -32% in A25-54 viewers in total day. In primetime, the network is down down -23% in total viewers and -35% in the demo.

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“Nancy Grace” was the top-rated show on HLN for the month, averaging 371,000 total viewers and 129,000 A25-54 viewers.

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