As usual, Fox News was the top cable news channel in July in both total and demo viewers, but it was also the only network to lose viewers in primetime compared to the same month in 2010.
The ratings for May, 2011:
- Primetime (Mon-Sun): 1.804M Total Viewers / 426K A25-54
- Total Day (Mon-Sun): 1.037M Total Viewers / 273K A25-54
FNC saw a slight increase in viewers in total day, going up +4% in total viewers and +1% in the adults 25-54 demo. In primetime however, FNC was down -3% in total viewers and -8% in the demo, the only general cable news channel to see a decrease.
The only FNC program to up in both total and demo viewers was “Fox & Friends,” which was up +7% in total viewers and +12% in the demo. The weakest hour was 5 PM, which was comprised of “Glenn Beck” reruns and panel show “The Five.” 5 PM was down -25% in total viewers and -45% in the demo compared to July, 2010.
“Fox Report with Shepard Smith” was up +4% in total viewers and remained flat in the demo at 7 PM. In primetime, all three programs were down slightly in both total and demo viewers compared to 2010.
Bill O’Reilly was down -5% in total viewers and -14% in the demo, Sean Hannity was down -3% in total viewers and -5% in the demo, and Greta Van Susteren was down -6% in total viewers and -7% in the demo. Those slight declines did not change the fact that all three programs handily won their timeslots in both categories.