For a while yesterday, Jay Leno was big news.
Leno was involved in a rollover crash while taping a segment for his CNBC show Jay Leno’s Garage.
CNBC has been promoting the episode, which airs tomorrow night, on TV and on Twitter, but for whatever reason — (Oh, wait. We know the reason: amazing video of Jay Leno in a rollover crash!) — it was picked up by news and entertainment websites, local TV news and even the pinnacle of daily media viewership: the evening news. Charlie Rose gave it :30 seconds on the CBS Evening News last night. It was also an item on ABC’s Good Morning America this morning.
Both Leno and the driver, veteran stunt driver Bob Riggles, walked away from the crash. If it had been more serious we all would have heard about it when the segment was taped months ago. But, instead, we’re hearing about it days before the episode airs for what CNBC hopes is maximum tune in.
Jay Leno’s Garage was CNBC’s most-watched original series debut last year. Tomorrow’s show is episode 3 of season 2.
Jay Leno is shaken up (but OK) after a terrifying stunt car crash: https://t.co/Jmr5CDMa8l pic.twitter.com/nOgzgpDxoa
— E! News (@enews) June 28, 2016
Jay Leno walks away unhurt after a car he was riding in flips over multiple times — watch: https://t.co/tZ1A6zh7iK pic.twitter.com/cktH6KVfbX
— Us Weekly (@usweekly) June 28, 2016
Jay Leno crashes while riding his “bucket list” car on Jay Leno’s Garage: https://t.co/43de2fxMbj pic.twitter.com/Qo64s9cRPL
— Entertainment Weekly (@EW) June 27, 2016
And it even became a Twitter moment:
Thank goodness @jayleno is okay after being involved in such a crazy car wreck. https://t.co/l5KtsE0VG1
— Twitter Moments (@TwitterMoments) June 27, 2016