January 2012 Ratings: HLN Down Double Digits

By Chris Ariens Comment

With the GOP primaries taking up much of the news hole, crime and court-heavy HLN did not have a strong showing in January. Compared to January 2011, HLN is down -14% in younger viewers in both total day and primetime. The network, however, was up +3% in Total Day viewing based, in part, on the strength of the weekend primetime HLN Mysteries.

The ratings for January, 2012:

  • Primetime (Mon-Sun): 368,000 total viewers / 102,000 A25-54
  • Total Day (Mon-Sun): 244,000 total viewers / 102,000 A25-54

“Morning Express with Robin Meade” is down -16% in Total Viewers and down -29% in A25-54 viewers compared to Jan. 2011. Adding an hour of “Morning Express” has helped the 11amET hour, however. It is up +16% in Total Viewers vs. “Showbiz Tonight” which aired at 11am last January. “Nancy Grace” at 8pm is down -24% / -36%. And “Dr. Drew” at 9pm is down -14% / -28% from last January. Joy Behar’s show ran at 9pm for the first two weeks of January 2011.